Fuoco
IT · EN · DE · ESPizzeria napoletana · Napoli
The menu turns like a real card: the sections at the top are pages, not anchors. Allergens written out in words under every dish.
Open the site
Nikostudio · Rome
Every day 33,000 foreigners look for somewhere to eat in Rome. Does your menu understand them?
We build sites and menus in four languages for bars, pizzerias and restaurants. Ten working days, a stated price, six examples you can open right now.
Multilingual site from €888, paid once. No hidden subscription.
The numbers for Rome
Half of the people sitting at your tables do not speak Italian.
That is not a feeling, it is the tourism data for Rome. A menu those people cannot read decides for them — and it usually decides badly, in favour of the dish they already know.
- 22.9 m
- Tourist arrivals in Rome in 2025
- 52 %
- Are foreign visitors: around 12 million people
- 52.9 m
- Overnight stays in the city
- 17 %
- Of tourist spending goes on eating out
Source: EBTL on Roma Capitale data, 2025. Top nationality: United States, 38 %.
How it goes now
Four things that happen in the room every day.
- 01
The waiter explains the same dish forty times
Forty times a day, in shaky English, while three other tables wait to order. It is paid time that produces nothing.
- 02
People who cannot read the menu order what they know
Carbonara and margherita. Not because they are the best things on the menu, but because they are the only two names they recognise. The dishes with the better margin sit still.
- 03
The Google-translated menu is funny
«Bucatini all’amatriciana» comes out as something nobody would order. The person reading it does not blame the translator: they take it as the level of the place.
- 04
Allergens are only in Italian
A German family with a coeliac child will not risk it, and they leave. Beyond the lost covers, this is a legal problem — the fines are further down this page.
What changes
One thing only: the menu speaks the language of whoever is reading it.
No app to download, no tablet to buy. A web address and a QR code on the table. The guest’s phone is already in German, English or Spanish: the menu opens in that language by itself.
Before they come in
They search «restaurant near Colosseum» on their phone, open your site, see the dishes with photos and prices. They decide on the pavement, not in the doorway.
Sitting at the table
They scan the QR, read everything in their language with allergens written out in words, and order without having to ask anyone.
- 01
They scan the QR
No app: the camera opens it, that is all.
- 02
The menu opens in their language
It reads it from the phone; one tap changes it if needed.
- 03
They see photo, description and allergens
Written out in words, not as numbers to decode.
- 04
They order, or book from home
The request lands on WhatsApp, where you already reply.
- 05
You update it in two minutes
A price, a dish that ran out, the hours — from your phone, without calling anyone.
When it pays back
The arithmetic is dull, and you can redo it yourself.
We are not promising to double your takings. A readable menu moves the average bill by a few per cent, because people who understand it also order the starter and the dessert. On these numbers the site pays for itself in weeks.
40 · covers a day — €30 · average bill
+€36+3 %
Pays back in: 25 days
70 · covers a day — €35 · average bill
+€122+5 %
Pays back in: 8 days
Calculated on level 1 (€888 once). The uplift is a cautious assumption, not a guarantee: it depends on the menu, the location and the people in the room.
Work
Six sites you can open right now.
These are not portfolio pictures: they are real sites, live, on this same domain. Open them on your phone, switch language, open the menu, try booking. The venues are invented — the code, the translations and the allergens are not.
Haizea
ES · EN · DE · ITBarra de pintxos · San Sebastián
Dark theme, Spanish as the main language and half plates with their own price: the Spanish format, not a translation of the Italian one.
Open the site
Gricia
IT · EN · DE · ESOsteria romana · Roma
Two hundred metres from the Colosseum. The homepage says what the place does not do: no touts, cover charge stated, a short menu. In that area it is the strongest argument there is.
Open the site
Trattoria da Iole
IT · EN · DE · ESTrattoria di famiglia · Bologna
The dish of the day follows the days of the week, as trattorias have always done: today highlights itself. Plus a section for people arriving with children.
Open the site
Olivaia
IT · EN · DE · ESRistorante sul lago · Lago di Garda
The first one with a full menu and filters: vegetarian, vegan, gluten-free. Allergens spelled out and the key to the fourteen at the bottom.
Open the site
Aurelia
ENCoastal Italian · New York
A presence-only site in a single language: big photography, little text, one goal — booking. Lighthouse 100 across all four categories.
Open the site
How we work
Ten working days, four steps.
We need little from you: your current menu and half an hour on the phone. We do the rest and show it to you before anything goes live.
Days 1–2
The menu and the call
You send the menu as it is, a photo of it is fine. We ask the questions that matter: cover charge, hours, allergens, who answers WhatsApp.
Days 3–5
Copy and translation
We write the dish descriptions and translate them into four languages. Not machine translation: the names of Roman dishes stay in Italian, explained underneath.
Days 6–8
The site
We build the pages, place the photography, set out the allergens under EU Regulation 1169/2011 and the tax details the law requires.
Days 9–10
Corrections and launch
You look at it, tell us what to change, we change it. Then it goes live with a domain, a certificate and a QR code ready to print.
Pricing
Three levels, price written down.
You start at the first one and move up only if it is worth it. No level obliges you to take the next.
Level 1 — Site
888 €once
Your venue’s site in four languages, with the full menu.
- Site in Italian, English, German and Spanish
- Menu with photos, descriptions and compliant allergens
- Booking requests that arrive on your WhatsApp
- Google Maps, opening hours, required tax details
- Domain, SSL certificate and going live
Level 2 — QR menu
Most asked for49 €per month
The menu on the table, which you change whenever you want.
- Everything in level 1, plus the QR for the tables
- Prices and dishes editable from your phone
- «Sold out today» in one tap
- Dish of the day and the lunch menu
- How many people open it, and in which language
Level 3 — Table ordering
129 €per month
The guest orders from their phone, the ticket reaches the kitchen.
- Everything in level 2, plus ordering from the table
- A staff panel that works on an old phone
- Tickets arrive already translated into Italian
- Split bills and payment requests
- An end-of-day report
Prices exclude VAT. Level 1 is paid once and the site is yours: the domain and the files are in your name, not ours.
What the law asks
Four things that carry a fine.
This is not a sales threat, it is the regulation as it stands. The site settles all four at once, since they have to be settled anyway.
Allergens
EU Regulation 1169/2011 requires the fourteen allergens to be given in writing and accessible to the guest. Fines run from €500 to €40,000.
VAT number on the homepage
It must be visible on the site. Leaving it out is fined up to €2,065.
Cookies and privacy
If the site uses analytics or maps, it needs a GDPR notice and consent. Our sites ship with no tracking at all: no banner to dismiss.
Prices and cover charge
Full prices and the cover charge must be stated before ordering, inside and outside the venue. On the site it costs nothing to write them; in the room it avoids arguments.
Honesty
Some places do not need this work.
We would rather say so before the invoice than after. If your venue is in the right-hand column, a multilingual menu will not change your day: call us anyway, but to talk about something else.
Works well for
- Pizzerias and trattorias in tourist areas
- Bars with tables and a lunch kitchen
- Places with outside tables on a busy street
- Fast lunch service with a menu that changes often
Not much use for
- A neighbourhood trattoria with only regulars
- A gastronomic restaurant with a tasting menu and a sommelier
- Places where the wine list is sold by talking
- Anyone who already has a multilingual site that works
About
Niko Myuller
Developer and business analyst
I have been building sites for more than ten years and have worked with over a thousand businesses: restaurants, shops, small chains. Almost always the problem was not the site — it was that nobody had looked at the numbers before ordering one.
So I start with the boring questions: how many covers do you do, what is the average bill, where do your guests come from, what do they ask the waiter before ordering. That tells you whether a site is worth it and what it has to do. The rest is craft: fast pages, copy written by a person, real translations, allergens done properly.
I work alone and take few projects at a time. You deal with me from the first message to launch — there is no account manager in between.
- 10+
- Years working on the web
- 1000+
- Businesses helped
- 4
- Languages in every project
- 10
- Working days for a site
The full presentation
Market figures, the four problems in the room, the payback calculation and the three price levels: thirteen pages in Italian, to read slowly or to pass to your partner.
Download the presentation (PPTX)Let’s talk
Send us the menu you have now.
We send back a sample page with three of your dishes, properly translated and laid out. Free, no obligation: if you do not like it, you have seen it and that is the end of it.